The Media and Marketing industry, including Advertising and Marketing, Entertainment and Media, and Gaming, is booming due to digital transformation and personalized content demand. The global digital advertising market is projected to reach $786.2 billion by 2026, while the entertainment and media market is expected to hit $2.4 trillion by 2024. The gaming sector, forecasted to reach $268.8 billion by 2025, benefits from direct-to-consumer (D2C) channels, increasing engagement and revenue by eliminating intermediaries.
17.5%
AI is becoming a key tool for marketing and media departments across industries and jurisdictions. Leveraging this technology would result in revenue growth and improved margins.
18%
The use of Generative AI will create personalized ads for each potential customer. Using it to create unique ads will increase conversion rates at staggering rates, as consumers will be directly informed about the products and services they want to acquire.
54%
The gaming industry is poised for exponential growth through D2C distribution channels where companies and gamers engage directly without the need for intermediaries, resulting in increased revenue and more control of the distribution of their games. Learn how to implement D2C for your gaming and media company.
